I’ve been thinking a lot lately about how I want to spend my marketing dollars and have decided to stick with the only thing that seems to have been an effective way to sell books and that’s Amazon ads.
I didn’t put too much effort into the ads when I tried them out before but I did see sales unlike just about everything else I tried.
This year I’ve decided to spend some more time and money experimenting with Amazon ads.
Here has been my experience so far…
I ran one ad for the paperback version of A Night Game and one for the kindle version of Aster the Spirit Talker. Doing one for the paperback and one for the kindle wasn’t something I did on purpose but I did notice that I was selling paperbacks but not ebooks.
I was breaking even on what I was spending vs. what I was making.
The Kindle ads were costing me money but the paperback ads were making me money.
The Kindle ads were getting as much or more clicks than the paperback ads but making no purchases. I believe it’s because people might be finding the book interesting so they click but when they see the book isn’t free (as readers seem to expect their ebooks to be) they don’t “purchase” it.
I wasn’t completely sure it wasn’t just one book outperforming the other so I did a little experiment by creating a kindle ad for A Night Game. As with Aster, I lost money on the ads–no sales made but plenty of clicks.
Today, I turned off both Kindle ads and created a paperback ad for Aster. Fingers crossed that it sells like A Night Game has been doing and I start seeing a good return on my investment. It would be even more awesome if a few of those people who purchased the paperbacks would returned to leave a review.
Another little observation–books seemed to be purchased steadily during the week but not on the weekend. I’m going to keep an eye on this and if it appears to be a trend, I’ll probably pause my ads on weekends.
I’m also going to take some time to read this handy dandy information from Amazon and maybe I can find more ways to improve my ads.
I promise to share any tips and tricks I find without charging you money to take a course. So stay tuned and wish me luck! 🤞🏻
Do you have any experience with Amazon ads? Are there any tips you have to make the most of them? I’d love if you’d leave them in the comments.