It’s not easy trying to decide what’s the best place to spend your marketing dollars as an
indie author (struck out indie because pretty much all authors have to market themselves these days.)
I try to be very careful with my dollars, but I’m learning as I go. I’m going to make a few mistakes, and when I do, I’m going to (embarrassingly) share them with all of you so that hopefully you can spare yourselves the same ones I’m making.
I decided that I should invest in myself and take a course in marketing and book promotion.
I looked around, did some research, and tried to find one I that thought seemed promising.
I selected the Author Remake by Alinka Rutkowska. Here’s my review…
The tips for book launch did me pretty much no good at all.
I tried to build a launch team as recommended, but all that happened was that I gave my book away for free to a lot of people who never bothered to follow through with a review.
Some (about 1 in 10) did, but I think they would have anyway without the mastermind tips. Additionally, the mastermind did not mention the fact that Amazon no longer allowed reviews to be left by people who don’t spend a minimum of $50 a month and so a few of those who would have left a review, couldn’t. The information in the mastermind did not tell me this. That leads me to another problem with it (and probably the biggest problem)…outdated information.
A lot of the information provided was outdated and did me absolutely no good.
Another example of this was the entire portion on using Goodreads–all information that sounded great except that it no longer applies.
What a waste of my time it was to listen to and try to implement all these tips that were useless! It could have been removed or updated but wasn’t. I don’t know why. I guess to make it seem like there are a lot of useful tips and information when there isn’t. It’s moot.
There’s a lot of vague information and not specific help.
The group calls were extremely long, one lasted nearly two hours, with some authors just talking and talking and enjoying the sounds of their voices. I stopped tuning in.
The money I spent made absolutely no difference in my ability to market my books.
The package I bought supposedly included access to Librarybub which is one of the main reasons I signed up but then was told by Alinka’s assistant that I’d just have access to pay for it with a routinely offered discount. PASS! The way the offer sounded, I should have had it included in the course fee.
I will say that Alinka is a nice person. She did answer my emails, and she did provide a lot of information, but it just wasn’t worth the money.
The 5-Figure Author Challenge Playbook that came with the course was just a transcript of podcasts that do a lot of circle talk about “how” to market your book. I found it useless.
Every dollar I’ve earned is because of some workaround I’ve figured out for myself or just trial and error. I will never again give anything away for free. I worked hard on my books and put a lot of time, effort, and money into them. Giving them away for free has brought me nothing but disappointment. And if I don’t value my work, why should anyone else?
That is not a good return on my investment if you ask me.
I DID learn some things, but I didn’t learn enough to make this course worth the price.
Hope that helps you!